Wells, William. <br/><br/>
Advertising :  principles and practice / 
By William Wells, Sandra Moriarty and John Burnett. 
 - 7th ed. 
 - New Delhi :  PHI Learning private limited ,  2008. 
 - Xxix, 592p. ;  27.5 cm. 
<br/><br/><label>ISBN: </label>9788120333048 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion events and sponsorships<br/>Media planning and buying
<br/><br/><label>Dewey Class. No.: </label>659.1   / WELW