00479nam a2200145Ia 4500008004100000020001800041041000800059082001700067100002300084245015800107250000600265260002900271300001200300650002100312210716s2008    xx            000 0 und d  a9780749442132  aeng  a658.827 GELS  aGelder, Sicco Van.  aGlobal brand strategy: unlocking brand potential across countries cultures and markets.bUnlocking brand potential across countries cultures and markets.  a1  aLondonbKogan Pagec2008  axii,260  aBrand Management