Gelder, Sicco Van. <br/><br/>
Global brand strategy: unlocking brand potential across countries cultures and markets.  Unlocking brand potential across countries cultures and markets. 

 - 1 
 - London  Kogan Page  2008 
 - xii,260 
<br/><br/><label>ISBN: </label>9780749442132 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.827 GELS