TY  - BOOK
AU  - Tybout, Alice M; Calkins, Tim.
AU  - Tybout, Alice M; Calkins, Tim.
TI  - Kellogg on branding: the marketing faculty of the kellogg school of management: Marketing faculty of the kellogg school of management
SN  - 8126510277
U1  - 658.827 TYBA 
PY  - 2005///
CY  - New Delhi
PB  - John wiley & sons Ltd
KW  - Brand Management
ER  -