00529nam a2200157Ia 4500008004100000020001500041041000800056082001700064100003500081245013900116250000600255260004300261300001100304650002100315700003500336210716s2005    xx            000 0 und d  a8126510277  aeng  a658.827 TYBA  aTybout, Alice M; Calkins, Tim.  aKellogg on branding: the marketing faculty of the kellogg school of managementbMarketing faculty of the kellogg school of management.  a1  aNew DelhibJohn wiley & sons Ltdc2005  axv,334  aBrand Management  aTybout, Alice M; Calkins, Tim.