Tybout, Alice M; Calkins, Tim. <br/><br/>
Kellogg on branding: the marketing faculty of the kellogg school of management  Marketing faculty of the kellogg school of management. 

 - 1 
 - New Delhi  John wiley & sons Ltd  2005 
 - xv,334 
<br/><br/><label>ISBN: </label>8126510277 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.827 TYBA