@book{203278,
	author = {Tybout, Alice M; Calkins, Tim. and Tybout, Alice M; Calkins, Tim.},
	title = {Kellogg on branding: the marketing faculty of the kellogg school of management},
	publisher = {John wiley & sons Ltd},
	year = {2005},
	address = {New Delhi},
	edition = {1}
}