TY  - BOOK
AU  - kapoor, Jagdeep.
TI  - Brand seg meantation: seven strategies for effective segmentation: Seven strategies for effective segmentation
SN  - 1403928614
U1  - 658.827 KAPJ 
PY  - 2006///
CY  - New Delhi
PB  - Macmillan India Ltd
KW  - Brand Management
ER  -