00441nam a2200145Ia 4500008004100000020001500041041000800056082001700064100002100081245011600102250000600218260004100224300000900265650002100274210716s2006    xx            000 0 und d  a1403928614  aeng  a658.827 KAPJ  akapoor, Jagdeep.  aBrand seg meantation: seven strategies for effective segmentation.bSeven strategies for effective segmentation  a1  aNew DelhibMacmillan India Ltdc2006  a1,92  aBrand Management