TY  - BOOK
AU  - Chiaravalle, Bill; Schenck, Barbara findlay.
TI  - Branding for dummies
SN  - 8126511273
U1  - 658.827 CHIB 
PY  - 2007///
CY  - New Delhi
PB  - Wiley Publishing Inc.
KW  - Brand Management
ER  -