Chiaravalle, Bill; Schenck, Barbara findlay. <br/><br/>
Branding for dummies. 

 - 1 
 - New Delhi  Wiley Publishing Inc.  2007 
 - xviii,364 
<br/><br/><label>ISBN: </label>8126511273 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.827 CHIB