Kumar, Nirmalya. <br/><br/>
Marketing strategy: understanding the CEO's agenda for driving growth and innovation.  understanding the CEO's agenda for driving growth and innovation. 

 - 1 
 - Boston  Harvard Business Review  2004 
 - xv,270 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Strategy
<br/><br/><label>Dewey Class. No.: </label>658.802 KUMN