@book{203138,
	author = {Hoch, Stephen J;Kunreuther, Howard C;Gunther, Robert E. and Gunther, Robert E.;Hoch, Stephen J;Kunreuther, Howard C},
	title = {Wharton on making decisions.},
	publisher = {John Wiley and Sons},
	year = {2001},
	address = {New York},
	edition = {1}
}