TY - BOOK AU - Kunz, Michelle Bl;Larson, Dee Ann;Wiles,Judy. AU - Kunz, Michelle Bl;Larson, Dee Ann;Wiles,Judy. TI - Exploring new frontiers in marketing: 2005 Annual conference proceedings: 2005 Annual conference proceedings U1 - 658.802 LEHD KW - Marketing Planning ER -