Lance, Steve;Woll, Jeff. <br/><br/>
The little blue book of advertising: fifty two small ideas that can make a big difference.  Fifty two small ideas that can make a big difference 

 - 1 
 - New York  Penguin Books  2006 
 - xvii,270 
<br/><br/><label>ISBN: </label>1591841240 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 LANS