00334nam a2200133Ia 4500008004100000020001500041041000800056082001500064100002400079245002900103260004100132300001300173650001400186210716s1979    xx            000 0 und d  a0256021422  aeng  a658.8 MCCE  aMcCarthy, E Jerome.  aEssentials of marketing.  aNew YorkbRichard D Irwin, Incc1979  axvii,494  aMarketing