McCarthy, E Jerome. <br/><br/>
Essentials of marketing. 

 - New York  Richard D Irwin, Inc  1979 
 - xvii,494 
<br/><br/><label>ISBN: </label>0256021422 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 MCCE