TY  - BOOK
AU  - Kollat, David T;Blackwell, Roger D;Robeson,James F.
TI  - Strategic marketing
SN  - 003078770X
U1  - 658.802 KOLD 
PY  - 1972///
CY  - New York
PB  - Holt, Rinehart and winston Inc
KW  - Marketing Planning
ER  -