00398nam a2200145Ia 4500008004100000020001500041041000800056082001700064100005600081245002500137250000600162260005100168300001000219650002300229210716s1972    xx            000 0 und d  a003078770X  aeng  a658.802 KOLD  aKollat, David T;Blackwell, Roger D;Robeson,James F.  aStrategic marketing.  a1  aNew YorkbHolt, Rinehart and winston Incc1972  ax,548  aMarketing Planning