Schnaars, Steven P. <br/><br/>
Marketing strategy: a customer-driven approach.  A customer-driven approach. 

 - 1 
 - New York  Maxwell Macmillan Publishing  1991 
 - xvi,319 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Strategy
<br/><br/><label>Dewey Class. No.: </label>658.802 SCHS