00422nam a2200145Ia 4500008004100000020001500041041000800056082001700064100005800081245006800139250000600207260003200213300001700245650001400262210716s1996 xx 000 0 und d a0256159769 aeng a658.802 HAYH aHayes, H Michael;Jenster, Per V;Aaby, Nils-Erik Aaby. aBusiness marketing : a Global perspective.bGlobal perspective. a1 aNew YorkbMcGraw Hillc1996 axix,342,I-12 aMarketing