TY  - BOOK
AU  - Burnett, John;Moriarty, Sandra.
TI  - Introduction to marketing communications: an inergrated approach: An inergrated approach
SN  - 0132690853
U1  - 658.802 BURJ 
PY  - 1998///
CY  - New Delhi
PB  - Prentice Hall
KW  - Marketing Communications
ER  -