00897nam a2200229Ia 4500003000400000005001700004008004100021020001800062040001800080041000800098082002200106100003100128245010400159250001200263260004700275300002500322650007000347650008500417942003100502999001900533952011500552OSt20220603090039.0210716s2008    xx            000 0 und d  a9780131201156  cAIMIT LIBRARY  aeng  a658.827 21bKELK  aKeller, Kevin Lane.940226  aStrategic brand management :bbuilding measuring and managing brand equity /cBy Kevin Lane Keller.  a1st ed.  aNew Delhi :bPrentice Hall India ,c2008 .  axxv, 635p. ;c24 cm.  aIntegrating marketing communications to build brand equity940227  aManaging brands over geographical boundaries cultures and market segments940228  2ddccBKe1stk658.827 KELK  c202999d202999  00102ddc40738MBAaAIMITbAIMITd2008-12-01l0o658.827 KELKpMBA05565r2025-07-21 00:00:00w2021-07-16yBK