00770nam a2200217Ia 4500 OSt 20220603090039.0 210716s2008 xx 000 0 und d 9780131201156 AIMIT LIBRARY eng 658.827 1 KELK Keller, Kevin Lane. 40226 Strategic brand management : building measuring and managing brand equity / By Kevin Lane Keller. 1st ed. New Delhi : Prentice Hall India , 2008 . xxv, 635p. ; 24 cm. Integrating marketing communications to build brand equity 40227 Managing brands over geographical boundaries cultures and market segments 40228 ddc BK 1st 658.827 KELK 202999 202999 0 0 ddc 0 3 MBA AIMIT AIMIT 2008-12-01 0 658.827 KELK MBA05565 2025-07-21 00:00:00 2021-07-16 BK