Keller, Kevin Lane. <br/><br/>
Strategic brand management :  building measuring and managing brand equity / 
By Kevin Lane Keller. 
 - 1st ed. 
 - New Delhi :  Prentice Hall India ,  2008 . 
 - xxv, 635p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780131201156 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Integrating marketing communications to build brand equity<br/>Managing brands over geographical boundaries cultures and market segments
<br/><br/><label>Dewey Class. No.: </label>658.827   / KELK