00361nam a2200145Ia 4500008004100000020001500041041000800056082001700064100002000081245003300101250000600134260004000140300001200180650002300192210716s1992    xx            000 0 und d  a0471532533  aeng  a658.802 AAKD  aAaker, David A.  aStrategic market management.  a3  aNew YorkbJohn Wiley and Sonsc1992  axvi,394  aMarketing Strategy