TY  - BOOK
AU  - Wind, Yoram;Mahajan,Vijay;Gunther, Robert E.
TI  - Convergence marketing: strategies for reaching the new hybrid consumer: Strategies for reaching the new hybrid consumer
SN  - 0136507570
U1  - 658. 802 WINY 
PY  - 2002///
CY  - New Jercy
PB  - Prentice hall Inc
KW  - Marketing
ER  -