00891nam a2200229Ia 4500003000400000005001700004008004100021020001800062040001800080041000800098082002200106100003100128245010400159250001200263260004700275300002700322650007300349650007400422942003100496999001900527952011500546OSt20220530150805.0210716s2008    xx            000 0 und d  a9780131888593  cAIMIT LIBRARY  aeng  a658.82723b KELK  aKeller, Kevin Lane.939563  aStrategic brand management :bbuilding measuring and managing brand equity /cBy Kevin Lane Keller.  a3rd ed.  aNew Delhi :bPrentice Hall India ,c2008 .  axxi, 692p. ;c24.5 cm.  aLeveraging secondary brand associations to build brand equity939564  aManaging brands over geographic boundaries and market segments939565  2ddccBKe3rdk658.827 KELK  c202930d202930  00102ddc40738MBAaAIMITbAIMITd2008-12-01l0o658.827 KELKpMBA05496r2025-07-21 00:00:00w2021-07-16yBK