TY  - BOOK
AU  - Keller, Kevin Lane.
TI  - Strategic brand management: building measuring and managing brand equity 
SN  - 9780131888593
U1  - 658.827 3
PY  - 2008///
CY  - New Delhi
PB  - Prentice Hall India
KW  - Leveraging secondary brand associations to build brand equity
KW  - Managing brands over geographic boundaries and market segments
ER  -