00669nam a2200193Ia 4500003000400000005001700004008004100021020001800062040001800080041000800098082002200106100002400128245010400152250001200256260004700268300002700315650006600342650006700408OSt20220530150805.0210716s2008    xx            000 0 und d  a9780131888593  cAIMIT LIBRARY  aeng  a658.82723b KELK  aKeller, Kevin Lane.  aStrategic brand management :bbuilding measuring and managing brand equity /cBy Kevin Lane Keller.  a3rd ed.  aNew Delhi :bPrentice Hall India ,c2008 .  axxi, 692p. ;c24.5 cm.  aLeveraging secondary brand associations to build brand equity  aManaging brands over geographic boundaries and market segments