00485nam a2200145Ia 4500008004100000020001500041041000800056082001700064100001800081245017200099250000600271260003400277300001400311650001400325210716s2002    xx            000 0 und d  a0130671673  aeng  a658.802 OSET  aOsenton, Tom.  aCustomer share marketing;  how the worlds great marketers unlock profits from customers loyalty.bHow the worlds great marketers unlock profits from customers loyalty.  a1  aNew YorkbPrentice Hallc2002  axxvii,284  aMarketing