TY - BOOK AU - Baggott, Chris. TI - Email marketing by the numbers: how to use the worlds greatest marketing tool to take any organization to the next level: How to use the worlds greatest marketing tool to take any organization to the next level SN - 9780470122457 U1 - 658.872 BAGC PY - 2007/// CY - New Jersey PB - John Wiley & sons KW - Retailing ER -