00386nam a2200133Ia 4500008004100000020001500041041000800056082001700064100003900081245007300120250000700193260003400200300001800234210716s1990    xx            000 0 und d  a0205121292  aeng  a658.802 KERR  aKerin, Roger A;Peterson, Robert A.  aStrategic Marketing Problems: cases and commentsbcases and comments  a10  aLondonbAllyn and Baconc1990  aviii,696/2004