Kerin, Roger A;Peterson, Robert A. <br/><br/>
Strategic Marketing Problems: cases and comments  cases and comments 

 - 10 
 - London  Allyn and Bacon  1990 
 - viii,696/2004 
<br/><br/><label>ISBN: </label>0205121292 
<br/><br/><label>Dewey Class. No.: </label>658.802 KERR