00351nam a2200145Ia 4500008004100000020001800041041000800059082002000067100001600087245002600103250000600129260004500135300001100180650001400191210716s2006 xx 000 0 und d a9780195677942 aeng a658.804023 GHOP aGhosh, P K. aIndustrial marketing. a1 aNew DelhibOxford University Pressc2006 aix,568 aMarketing