TY  - BOOK
AU  - Etzel, Michael J;Walker, Bruce J;Stanton, William J;Pandit, Ajay.
TI  - Marketing
SN  - 0070600902
U1  - 658.8 ETZM 
PY  - 2006///
CY  - New Delhi
PB  - Tata Mc Graw Hill Publishing Company
KW  - Marketing
ER  -