00397nam a2200145Ia 4500008004100000020001500041041000800056082001500064100002000079245007400099250000600173260004500179300001300224650001400237210716s2004    xx            000 0 und d  a0195672623  aeng  a658.8 PALA  aPalmer, Adrian.  aIntroduction to marketing: theory and practice.bTheory and practice.  a1  aNew DelhibOxford University Pressc2004  axxiv,645  aMarketing