TY  - BOOK
AU  - West, Douglas.
AU  - Ford, John.
AU  - Ibrahim, Essam.
TI  - Strategic marketing: creating competitive advantage
SN  - 0195691687
U1  - 658.802 1
PY  - 2009///
CY  - New Delhi
PB  - Oxford University Press
KW  - Product innovation and development strategies
KW  - Segmentation targeting and positioning strategies
KW  - Strategies marketing decisions and choices
ER  -