Strategic marketing
creating competitive advantage
West, Douglas.
creator
Ford, John.
Ibrahim, Essam.
text
xx
New Delhi
Oxford University Press
2009
1st ed.
monographic
und
eng
Xxv, 517p. ; 24 cm.
By Douglas West, John Ford and Essam Ibrahim.
Product innovation and development strategies
Segmentation targeting and positioning strategies
Strategies marketing decisions and choices
658.802 WESD
0195691687
210716
20220216103528.0