00853nam a2200241Ia 4500 20220216103528.0 210716s2009 xx 000 0 und d 0195691687 AIMIT LIBRARY eng 658.802 1 WESD West, Douglas. 20120 Strategic marketing : creating competitive advantage. By Douglas West, John Ford and Essam Ibrahim. 1st ed. New Delhi : Oxford University Press , 2009. Xxv, 517p. ; 24 cm. Product innovation and development strategies 20121 Segmentation targeting and positioning strategies 20122 Strategies marketing decisions and choices 20123 Ford, John. 20124 Ibrahim, Essam. 20125 ddc BK 1st 658.802 WESD 202560 202560 0 0 ddc 0 0 MBA AIMIT AIMIT 2008-09-25 385.00 Bill no:8812; Bill dt:2008-09-09 0 658.802 WESD MBA05126 2026-05-23 00:00:00 288.75 2021-07-16 BK 0 0 ddc 0 0 MBA AIMIT AIMIT 2009-09-16 385.00 Bill no:9847; Bill dt:2009-09-15 0 658.802 WESD MBA06312 2026-05-23 00:00:00 288.75 2021-07-16 BK