West, Douglas. <br/><br/>
Strategic marketing :  creating competitive advantage. 
By Douglas West, John Ford and Essam Ibrahim. 
 - 1st ed. 
 - New Delhi :  Oxford University Press ,  2009. 
 - Xxv, 517p. ;  24 cm. 
<br/><br/><label>ISBN: </label>0195691687 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product innovation and development strategies<br/>Segmentation targeting and positioning strategies<br/>Strategies marketing decisions and choices
<br/><br/><label>Dewey Class. No.: </label>658.802  / WESD