TY  - BOOK
AU  - Bradley, Nigel.
TI  - Marketing research: tools & techniques 
SN  - 9780195691641
U1  - 658.83  1
PY  - 2007///
CY  - New Delhi
PB  - Oxford University Press
KW  - Questionnaries and topic guides
KW  - Marketing research applications
ER  -