TY  - BOOK
AU  - Lee, Kiefer.
AU  - Carter, Steve.
TI  - Global marketing management: changes new challenges and strategies 
SN  - 978015682151
U1  - 658.848 1
PY  - 2012///
CY  - UK
PB  - Oxford University Press
KW  - Product and brand management
KW  - Managing supply chain and distribution
ER  -