Lee, Kiefer. <br/><br/>
Global marketing management :  changes new challenges and strategies / 
By Kiefer Lee and Steve Carter. 
 - 1st ed. 
 - UK :  Oxford University Press ,  2012. 
 - Xxxi, 582p. ;  24 cm. 
<br/><br/><label>ISBN: </label>978015682151 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product and brand management<br/>Managing supply chain and distribution
<br/><br/><label>Dewey Class. No.: </label>658.848  / LEEK