00401nam a2200145Ia 4500008004100000020001800041041000800059082001700067100001700084245007300101250000600174260003900180300000800219650002800227210716s2008    xx            000 0 und d  a9780761936404  aeng  a658.848 MATU  aMathur, U C.  aInternational marketing management: text and cases.bText and cases.  a1  aNew DelhibSage Publicationsc2008  a582  aInternational Marketing