Sangeetha, K. <br/><br/>
ICFAI university press on marketing paradigms. 

 - 1 
 - Hyderabad  ICFAI University Press  2007 
 - vi,253 
<br/><br/><label>ISBN: </label>978813107875 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 SANK