TY  - BOOK
AU  - Gopalan, Swapna; Taher, Nasreen.
AU  - Gopalan, Swapna; Taher, Nasreen.
TI  - Viral marketing: concepts and cases
SN  - 9788131407660
U1  - 658.802 GOPS 
PY  - 2007///
CY  - Hyderabad
PB  - ICFAI University Press
KW  - Rural Marketing
ER  -