Gopalan, Swapna; Taher, Nasreen. <br/><br/>
Viral marketing: concepts and cases. 

 - 1 
 - Hyderabad  ICFAI University Press  2007 
 - vi,221 
<br/><br/><label>ISBN: </label>9788131407660 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Rural Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 GOPS