@book{202439,
	author = {Gopalan, Swapna; Taher, Nasreen. and Gopalan, Swapna; Taher, Nasreen.},
	title = {Viral marketing: concepts and cases.},
	publisher = {ICFAI University Press},
	year = {2007},
	address = {Hyderabad},
	edition = {1}
}