00375nam a2200145Ia 4500008004100000020001500041041000800056082001700064100003200081245003700113250000600150260004700156300001200203650001400215210716s2005    xx            000 0 und d  a8189333194  aeng  a658.802 KAMS  aKambhammettu, Shyam Sunder.  aMeasuring marketing performance.  a1  aHyderabadbMagnus school of businessc2005  avii,195  aMarketing